SYC: Scan Your Clothes.
The purpose of this video is to make the viewer think of the conditions that the labourers in these factories (sweatshops) have to work in before they buy the item of clothing that they’re looking at.
I’ve chosen to do a promotional video for our app, ‘Scan Your Clothing’ (SYC), using a ‘scare-tactic’ so the consumer thinks about the clothing that they are buying. The video starts silent and then jumps straight to words and then adds the background noise of what a sweatshop sounds like. The minimalism in the video is to make it simple for the viewer to understand but also because I felt that it needed to be straight to the point.
This video focusses on the terrible impact that sweatshops have on the workers. Sweatshops are packed with as many workers that can possibly fit in them, these factories are dark, chemically polluted and dangerous. The labourers are paid wages that barely cover their needs and are often forced to work an excess of 12 hours per day. The collage of images even showing children that are being forced to work.
In the background sound of the sweatshop (made my Phillip Muzzall), you hear loud machines, people coughing and no personal interaction. This is because in the factories, you are there to work, and you can get punished if you are not doing your job. This also leads to high rates of not only mental health conditions, but also physical illness.
Clothing companies that use sweatshops to produce their clothes then sell the clothing items for high mark-ups. It is proven that if the price was risen by less than 5%, the wages of the sweatshop staff could be doubled; whereas surveys have been done and show that people would be willing to pay 15% more to know that their clothes aren’t made in Sweatshops. The clothing industry is an extremely negative business, it is the second largest polluter in the world and releases more C02 than both the aviation and shipping industries combined.
In Australia, 85% of clothes end up in landfill every year, if a person were to shop ethically, their clothes would last longer and it would significantly decrease clothing wastage. Charity stores such as The Salvation Army or St Vincent De Paul are also great ways of recycling clothing. Instead of filling up landfill every year, one can donate their used clothes and also purchase items for themselves. Not only is this better for the environment but it is more economic and significantly more environmentally friendly.
Scan your clothes is a solution for everyone whilst they are shopping. It is easy, fast & effective and will encourage people to think before they purchase their clothing.
Sound: Phillip Muzzall – https://www.youtube.com/watch?v=sMKc2bN7hJE
Images from Google Images.
Jane, 2016, ‘Aussies send 85% of textiles to landfill’, Textile Beat, weblog post, viewed May 30, 2018. https://textilebeat.com/aussies-send-85-of-textiles-to-landfill/
Do Something, 2015, 11 Facts About Sweatshops, viewed May 30, 2018. https://www.dosomething.org/us/facts/11-facts-about-sweatshops
War on Want, 2016, Sweatshops in Bangladesh, viewed May 30, 2018. https://waronwant.org/sweatshops-bangladesh